Colour |
Colour choice for your site is very important. It can say
more about your company than words and pictures.
Below is a colour chart which gives the meanings of colours, both
positive and negative. There is also a colour combination
chart which can give you ideas on suitable combinations. |
| |
|
|
|
|
|
|
| |
Positive |
Negative |
|
|
Positive |
Negative |
| |
passion, love,
danger, heat,
power, strength
|
aggressive,
danger,
fire, blood,
war, violence |
| |
vibrant,
warm,
cozy, autumnal |
attention-seeking |
| |
nature,
environment,
life, growth,
good luck,
youth, spring,
fertility, religion |
jealousy,
envy,
misfortune |
| |
royalty,
spirituality,
passion, love |
cruelty,
arrogance,
mourning |
| |
modern,
intelligent,
solid, clean |
old age,
sadness,
boring, dull |
| |
power,
elegance,
magic, mystery,
night, sophistication,
solid, powerful |
death
(west),
witches, fear,
evil, anonymity,
unhappiness,
sadness, remorse,
anger, mourning |
|
|
| |
femininity,
youth |
naivety,
weakness |
| |
sunshine,
happiness,
growth, gold,
newness |
dishonesty,
cowardice,
betrayal, deceit,
illness, hazard |
| |
calm,
peaceful,
water, sky,
harmony, therapeutic
trust, confidence, energy |
sadness,
cold,
depression,
appetite suppressant |
| |
neutral,
earthy,
outdoors, warm |
dirty,
dull |
| |
cleanliness, innocence,
space, purity,
chastity, simplicity,
peace, winter/snow,
goodness, marriage/virginal
|
death
(east),
cold, clinical,
sterile |
|
|
| |
|
|
|
Black, White, Grey, Red
|
|
|
Purple, Yellow
|
| |
|
Red, White
|
|
|
Green, Purple
|
| |
|
Orange, Purple
|
|
|
Blue, Yellow
|
| |
|
Green, Brown
|
|
|
Teal, Purple/Lilac
|
| |
|
|
|
Blue, Grey, White
|
|
| |
|